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A Baby Wish List and the Amazon Baby Box

This February, Amazon Prime launched a baby giveaway to promote its Baby Wish List service. The incentive, a baby box filled with exciting goodies for new mothers and mums-to-be, valued at £40.00.

As an Amazon Prime member claiming the baby box was easy. All I had to do was set up a baby wish list, click to order the box, and wait for it to arrive the next day.

Customers new to Amazon Prime have to sign up to the Prime service and become eligible for the baby box at the end of the 30-day trial period.


What’s in the baby box?

The Amazon baby box is packaged in a clean, white box tied with yellow ribbon – nice gender neutral touch there Amazon! It contains a selection of high quality items to kick off preparations for Pea’s arrival including: 

A guide to the products included in the box, which also includes a new baby shopping list, a list of things to pack in your hospital bag, and a chart comparing your baby’s size to fruit and veg throughout your pregnancy.

A baby wish list & the Amazon Baby Box

Swaddle Designs Muslin Swaddle Blanket. At this stage in my parenting journey I have no experience with swaddles and I understand that not all babies get on with them. But I like the neutral white and grey design – Grey is quickly becoming my colour of choice for the Pea.

A baby wish list & the Amazon Baby Box

Medela PureLan Nipple Cream. Again, with no direct experience of nipple cream, I have no idea how good this product will be, but it’s nice to know that I have a tube handy already. Based on what I’ve read about breast feeding so far, it seems like an essential.

A baby wish list & the Amazon Baby Box

MAM Anti-Colic Self-Sterilising Bottle. I guess you can’t have too many bottles and I like the fact this one can be sterilised in the microwave – looks like it will be useful away from home.

A baby wish list & the Amazon Baby Box

Weleda Baby Derma White Mallow Nappy Cream(10ml). It’s the perfect size for the changing bag.

A baby wish list & the Amazon Baby Box

Angelcare On-The-Go Travel Nappy Bag Dispenser with Refill Bag. I’m not sure I’ll be taking a nappy bag dispenser with me – more likely just a few nappy bags. But the dispenser has a handy hook on the top, so I’m thinking it might be more useful attached to the changing table???

A baby wish list & the Amazon Baby Box

Lamaze Giggle Bunny Ball. For as long as I’ve been buying baby toys for my friends I have loved the bright colours and textures of Lamaze toys. I will definitely be buying more for the Pea, so it’s nice to have one to get us started.

A baby wish list & the Amazon Baby Box

Disney Winnie the Pooh Teether. Ours is a Tigger design. Given that I have already bought a vintage Winnie the Pooh quilted wall hanging and my mum has been collecting patterns for knitted toys, this already seems to suit the Pea, and I love it!

A baby wish list & the Amazon Baby Box

Organix Organic Baby Rice. I know some of my friends use this. My box may find itself winging its way to one of them as the best before date is only just inside when the Pea is likely to be needing it. I guess that’s one of the downsides of including food, but for a more imminent baby, it’s a nice thing to have in the cupboard.

A baby wish list & the Amazon Baby Box

I’m not sure whether Amazon are continuing to run the Baby Box offer with Prime but you can now buy the complete box. It would make a brilliant gift for a new mum. 


Is it worth having an account with Amazon Prime?

We’ve become converts to Amazon Prime almost by accident. It started as a service whereby you could get free, next-day, delivery on Prime-eligible items from the Amazon market place. And, most items are Prime-eligible. We started to rely on being able to order all sorts of everything without having to head out shopping. It’s particularly useful if you are terrible at remembering birthdays, or leave all your Christmas shopping to the last minute. There aren’t many weeks that go by in our house without the familiar Amazon packaging turning up on the doorstep.

Over the years Amazon have added a range of services to Prime and now, for £79 per year you get access to:

  • Next day free delivery
  • Amazon Instant Video streaming, which we make use of occasionally, particularly as the offering expands to original content TV programmes, and some recent film releases – and of course there’s the new Clarkson / Hammond / May car show when it kicks off!
  • Borrowing from the Kindle eBook library if you own a Kindle E-reader or Fire tablet. I haven’t tried this out yet as I don’t find as much time as I’d like to sit down with my Kindle. But, since we’ve taken most of our books to the charity shop as part of operation make space for baby, I can see this being more valuable.
  • Unlimited online digital photo storage. We use a different service, but the concept of backing up your photos is one you should look in to if you don’t already have a system in place. After all, losing all those photos of your little one’s firsts would be devastating.
  • Prime Music, an ad-free music streaming service that can be used on computers, tablets and phones. This is a service we are starting to use more often, particularly since our local radio station sold out to become Radio X and they put Chris Moyles back on air in the morning.
  • 30 minute early access to Lightning deals, which are limited time discounts on a range of items. I guess if they have something you are looking for then the discounts are worthwhile, but who has time to check them regularly?

Whether the £79 annual price tag is good value really depends on how often you use it. If you are a regular Amazon user and often see yourself paying delivery charges, it doesn’t take that many orders throughout the course of a year to make it worthwhile, particularly if you are using other Prime services as well. Personally, I love the convenience, but arguably it’s something we’ve conditioned ourselves to be dependent on!


Amazon Prime for parents

Much as I love to think that we’ll be organised parents and have time to shop around for the best deals on nappies, baby wipes, and other items in regular use, realistically, I can see there being plenty of occasions when being able to order baby essentials for next day delivery without leaving the house will be invaluable. I guess the reality of either situation is something I will have to keep you posted on come August!


Will I use the baby wish list?

I have dutifully set up a baby wish list to qualify for the baby box. As I was putting it together I found myself selecting items that I want to buy for the Pea. I can see that it would be useful to send to friends and family so they can choose items they know I really want, and also to avoid duplicates. I guess that’s something to think about nearer to arrival time! Even if I don’t share it, it’s nice to create a list of items so I can cross them off as I acquire them.



Overall, I’m impressed with the range and quality of the products in the baby box. Would I have signed up to Prime just to get it? I don’t think so, but it’s an amazing treat to receive for setting up a baby wish list if you’re already a Prime user or you are thinking about using Amazon Prime services anyway.


Did you manage to secure one of the Amazon Prime baby boxes? Are you an Amazon Prime user, and did it make life easier when your little one arrived? Leave a comment to let me know your thoughts. 


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Becci Johnson

Hi, I’m an almost 6 ft, thirty-something living in Manchester. Writer, blogger & mum to twins plus one.

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